A recent report revealed that the A2P premium alongside the premium P2A messaging will record US$72.8 billion in 2025 from US$62.1 billion in 2020. The prediction highlights the growing roles played by the two means.
A survey by MarketsandMarkets said that the sectors will grow at a Compound Annual Growth Rate (CAGR) of 3.2% between 2020 and 2025. The results will be most helped by the growing trend of mobile marketing.
Mobile marketing is the result of an increasing number of mobile subscribers which become the targets of advertising. Brands and marketers target mobile subscribers to expose their brands or promo their products or services.
New marketing methods to rise as the key drivers
The report further said that new marketing methods will emerge in the next five years. Making use of A2P premium, brands and marketers will get involved more in agreements, collaborations, and partnerships.
The methods will play big roles to drive business growth. As the literal meanings suggest, agreements, collaborations, and partnerships all bring together several or a lot of companies working for the same goals or projects.
When fully implemented, the methods will optimize the already existing benefits of using A2P premium. The method, as the other name of A2P messaging, is an effective tool to reach out to mobile subscribers. Business players can deploy A2P premium for creating a better user experience through a complete and personal journey.
This can be carried out through well-curated business texts delivered in a timely manner. Examples of the messages include product promotion, doctor appointment, or loyalty program.
Business texts or SMS retains its high open-rate despite the growing Over the Top (OTT) applications, such as WhatsApp and LINE. SMS helps in yielding leads, adding sales, and creating more meaningful customer relationships.
It can be applied to all business sectors. From retail to finance, A2P premium suits all of the needs for a rich customer relationship. The A2P platform basically sends SMS from websites to the subscribers. It serves as a one-way communication tool that requires no replies from the recipients. It can deliver a great number of messages at once regardless of the recipients’ current locations. It can be read in various types of mobile cellular thereby reach out to those living in remote areas.
Should you need more information about A2P, please contact us as we’re one of the leading A2P service providers in Indonesia.
Also read: A2P P2P for Reaching Communication Goals