Commercial research on A2P revealed that the A2P traffic among countries will grow quickly amidst the COVID-19 pandemic that puts economic activities to a halt worldwide.
Report Linker surveyed some fundamental elements of the A2P industry then published it in August 2020. The A2P traffic was among the studied other than type, industry, application, platform, and geography.
Performing Well Despite the Pandemic
The study explained that the multi-country A2P traffic will surpass national A2P one during the forecast period. The national A2P traffic grabbed the biggest slice in the A2P and P2A Messaging Market in 2019.
The multi-country A2P means the flow of business texts from applications to persons across countries. Whilst the national one refers to the same definition but within the same nation.
The discovery implies that the marketing campaigns from brands and organizations across countries were high and will remain so despite the COVID-19 pandemic. As it has been widely known, the outbreak hits all business lines globally. Despite so, the A2P platform gets wider recognition to support business promotions.
Other Key Information
The research further said that the global A2P and P2A Messaging Market will reach US$79,191.78 million by the end of 2025 from US$55,481.26 million in 2019. The market will attain a CAGR of 6.10%.
In terms of market segmentation and coverage, the report highlighted the P2A method that will soar in the predicted years. The P2A strategy will also grow at the fastest CAGR in the forecast period.
On the platform side, cloud technology will continue to become the favorite. The report said that the Cloud API Messaging Platform will even reach the peak during the forecast period. In 2019, the platform got the biggest portion in the A2P and P2A Messaging Market.
Two industries, healthcare, and life sciences will record the biggest achievement during the forecast period as seen from the fastest CAGR. Besides the two, the research studied Aerospace & Defence, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. In 2019, Consumer Goods and Retail set the highest growths in the A2P and P2A Messaging Market.
And lastly, Asia-Pacific will become the region that book the biggest rise during the forecast period. The area consists of Australia, China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, and Thailand. Enterprises and organizations in the countries will contribute to the fastest CAGR throughout the predicted period.